Actionfigure
Company Materials
A variety of internal documents, marketing collateral, and sales materials were created to support the Actionfigure™ rebrand. It was important to make sure that all brand touch-points matched the look and feel established during the 2021 rebrand strategy sessions and visual identity building to ensure brand consistency across all platforms, both internally, externally, and during investor conversations.
Role
Lead Graphic/UI Designer, In-House Marketing Team
Year(s)
2021 - 2022
Notable Projects
Actionfigure ScreenKit Packaging, Product Flyers, Company Deck Template
Brand Materials
The Actionfigure rebrand extends much past the brand guidelines document and a new website. All company documents and marketing materials received an overhaul to match the new visual identity and brand tone. Company documents such as case studies, product flyers, and one-pagers now have a clean, professional, but approachable look and feel.
Other marketing materials, such as the Actionfigure ScreenKit, create an interactive unboxing experience for the customers through creative copywriting and engaging package design.
Company Decks
All company decks were created with the intention of displaying important information through a story. The amount of copy, variety of information, and overall approach to the storytelling changes depending on the deck, but the underlying brand tone and visual identity remains prominent throughout. My main goal with the aesthetic of the deck design was to create depth and interest in displaying information.
To achieve this, I explored with layering shapes, adding subtle shadows, and using information and/or typography hierarchy to guide audiences through the layouts. The decks were designed from scratch with Google Slides and contain both custom graphics and royalty-free icons and illustrations when necessary.
Final Thoughts
By creating cohesive brand materials both externally and internally, the company’s brand image has become more professional which in return makes customers, prospects, and investors trust Actionfigure as a company.